Social Media Strategist

CCT’s Social Media Strategist course offers comprehensive career training for a number of Social Media Strategist jobs.

A social media strategist creates social media marketing strategies that are carried out on platforms such as Facebook, Instagram, Google+, and Twitter. They have to create promotions to gain new customers and retain existing customers. This requires creating regular posts for a variety of platforms and interacting with customers in a professional manner on those platforms. Social media strategists can be in charge of creating and setting up advertisements that will be placed on social media websites. Computer skills and performing analytics to analyze the efficiency of current marketing campaigns is very important.


Distance Learning


6 Months


Introduction to Social Media for Business Series

Social Media Strategist Series

Program Total Duration

9 Hours

13 Hours

22 Hours

Courses & Program Duration:

Human Resources – 2 Weeks

Bookkeeping and Payroll – 2 Weeks

Project Management Professional – 2 Weeks

Social Media Strategist – 2 Weeks

Microsoft Office – Word (levels 1 & 2) – 1 Week

Microsoft Office – Outlook (levels 1 & 2) – 1 Week

Microsoft Office – Excel (levels 1 & 2 – 1 Week)

Microsoft Office – PowerPoint (levels 1 & 2) – 1 Week

Professional Office Development – 2 Weeks

Program Total Duration – 14 Weeks

This course covers the path of becoming a social media strategist. Students will learn about the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. They will also learn about developing effective content, popular platforms, launching successful campaigns, managing the community, customer service and measuring, analyzing and reporting.

Job Outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations. Employment growth will vary by occupation.

Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.

However, the newspaper publishing industry, which employs many of these workers, is projected to decline over the next 10 years. The continued rise of electronic media will result in decreasing demand for print newspapers. Despite this decline, advertising and promotions managers are expected to see employment growth in other industries in which they will be needed to manage digital media campaigns that often target customers through the use of websites, social media, or live chats.

Through the Internet, advertising campaigns can reach a target audience across many platforms. This greater reach can increase the scale of the campaigns that advertising and promotions managers oversee. With better advertising management software, advertising and promotions managers can control these campaigns more easily.

Pay Information

The median annual wage for advertising and promotions managers was $125,510 in May 2019. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $61,930, and the highest 10 percent earned more than $208,000.

The median annual wage for marketing managers was $136,850 in May 2019. The lowest 10 percent earned less than $71,010, and the highest 10 percent earned more than $208,000.

In May 2019, the median annual wages for advertising and promotions managers in the top industries in which they worked were as follows:

Advertising, public relations, and related services $147,100
Management of companies and enterprises 119,250
Information 106,270
Wholesale trade 86,700

In May 2019, the median annual wages for marketing managers in the top industries in which they worked were as follows:

Finance and insurance $145,720
Management of companies and enterprises 145,510
Professional, scientific, and technical services 145,300
Manufacturing 138,950
Wholesale trade 128,680

Most advertising, promotions, and marketing managers work full time. Some advertising and promotions managers work more than 40 hours per week.

Career Information

Managing an employer’s social media accounts is often more challenging than managing personal accounts. But there’s plenty to enjoy about the work.

Day to day. As a social media specialist, you’ll interact with the public in lots of different ways. One minute, you might be fielding criticism; the next, you’ll respond to positive feedback.

Throughout it all, you must maintain a professional tone and keep your employer’s best interests in mind. “You have to make sure that whatever you’re posting reflects the brand’s mission and goals,” says Lanae, “and you have to have a strategy.”

Constantly monitoring the brand’s reputation and keeping up with current events may be all-consuming. That can be both bad and good. “It can be a challenge for your personal life,” says Lanae. “But the real-time piece that makes my job hard also makes it fun.”

Jobs and pay. The U.S. Bureau of Labor Statistics (BLS) groups social media specialists with other types of public relations specialists. These workers might go by a various job titles, including digital engagement specialist, social media strategist, and online community manager.

In May 2015, there were about 218,910 public relations specialists working in wage and salary jobs, according to BLS. Their median annual wage was $56,770, higher than the $36,200 median for all workers. These data do not include employment and wages of self-employed workers.

Finding work. Increased use of social media as a way for businesses to communicate with the public may mean that you’ll find ample opportunities for work. But because of social media’s popularity, you may encounter competition for those jobs.

Lanae suggests staying up to date on social platforms and trends. “Follow some of your favorite brands and watch what they do,” she says. “As social media evolves and grows, you need to constantly look for ways to be better.”


With Payment Plan option you are approved instantly with only a small down payment needed. We work to approve all students to give an equal opportunity for career growth no matter income or credit history.

If interested in our IHF program please contact our Education Counselors today to get started!

LEarn more

The Workforce Innovation and Opportunity Act is landmark legislation that is designed to strengthen and improve our nation’s public workforce system and help get Americans, including youth and those with significant barriers to employment, into high-quality jobs and careers and help employers hire and retain skilled workers. CCT has partnered with the Department of Labor to help provide course with National Certifications in the Healthcare, Project Management and IT industry. Let a Admission Representative help determine if this is available for you today!

Learn More

CCT offers financial loan opportunities to all students that qualify. Interest rates for these loans depend on multiple factors to give you the best rate available. All of our loan programs are third party loans and payment requirements depend on the lender. For more information on our financial loans please click the link below to learn more.

Learn more


FormCraft - WordPress form builder