Introduction to Social Media for Business Series
Social Media Strategist Series
Program Total Duration
Courses & Program Duration:
Human Resources – 2 Weeks
Bookkeeping and Payroll – 2 Weeks
Project Management Professional – 2 Weeks
Social Media Strategist – 2 Weeks
Microsoft Office – Word (levels 1 & 2) – 1 Week
Microsoft Office – Outlook (levels 1 & 2) – 1 Week
Microsoft Office – Excel (levels 1 & 2 – 1 Week)
Microsoft Office – PowerPoint (levels 1 & 2) – 1 Week
Professional Office Development – 2 Weeks
Program Total Duration – 14 Weeks
This course covers the path of becoming a social media strategist. Students will learn about the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. They will also learn about developing effective content, popular platforms, launching successful campaigns, managing the community, customer service and measuring, analyzing and reporting.
Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations. Employment growth will vary by occupation.
Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.
However, the newspaper publishing industry, which employs many of these workers, is projected to decline over the next 10 years. The continued rise of electronic media will result in decreasing demand for print newspapers. Despite this decline, advertising and promotions managers are expected to see employment growth in other industries in which they will be needed to manage digital media campaigns that often target customers through the use of websites, social media, or live chats.
Through the Internet, advertising campaigns can reach a target audience across many platforms. This greater reach can increase the scale of the campaigns that advertising and promotions managers oversee. With better advertising management software, advertising and promotions managers can control these campaigns more easily.
The median annual wage for advertising and promotions managers was $125,510 in May 2019. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $61,930, and the highest 10 percent earned more than $208,000.
The median annual wage for marketing managers was $136,850 in May 2019. The lowest 10 percent earned less than $71,010, and the highest 10 percent earned more than $208,000.
In May 2019, the median annual wages for advertising and promotions managers in the top industries in which they worked were as follows:
|Advertising, public relations, and related services||$147,100|
|Management of companies and enterprises||119,250|
In May 2019, the median annual wages for marketing managers in the top industries in which they worked were as follows:
|Finance and insurance||$145,720|
|Management of companies and enterprises||145,510|
|Professional, scientific, and technical services||145,300|
Most advertising, promotions, and marketing managers work full time. Some advertising and promotions managers work more than 40 hours per week.
Managing an employer’s social media accounts is often more challenging than managing personal accounts. But there’s plenty to enjoy about the work.
Day to day. As a social media specialist, you’ll interact with the public in lots of different ways. One minute, you might be fielding criticism; the next, you’ll respond to positive feedback.
Throughout it all, you must maintain a professional tone and keep your employer’s best interests in mind. “You have to make sure that whatever you’re posting reflects the brand’s mission and goals,” says Lanae, “and you have to have a strategy.”
Constantly monitoring the brand’s reputation and keeping up with current events may be all-consuming. That can be both bad and good. “It can be a challenge for your personal life,” says Lanae. “But the real-time piece that makes my job hard also makes it fun.”
Jobs and pay. The U.S. Bureau of Labor Statistics (BLS) groups social media specialists with other types of public relations specialists. These workers might go by a various job titles, including digital engagement specialist, social media strategist, and online community manager.
In May 2015, there were about 218,910 public relations specialists working in wage and salary jobs, according to BLS. Their median annual wage was $56,770, higher than the $36,200 median for all workers. These data do not include employment and wages of self-employed workers.
Finding work. Increased use of social media as a way for businesses to communicate with the public may mean that you’ll find ample opportunities for work. But because of social media’s popularity, you may encounter competition for those jobs.
Lanae suggests staying up to date on social platforms and trends. “Follow some of your favorite brands and watch what they do,” she says. “As social media evolves and grows, you need to constantly look for ways to be better.”